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SIA Winter Park ResortSIA Winter Park Resort

The SIA Snow Show returns to Denver and Winter Park Resort for the second year after a long run in the desert community in Las Vegas.

After 37 years in Las Vegas, the SIA Snow Show reported a six-year attendance high for the inaugural Snow Show held at the Colorado Convention Center in Denver from January 28-31, 2010. The sold-out Snow Show attracted 18,045 attendees and featured over 3,100 exhibitors representing 845 snow sports brands, including 125 new exhibitors.

For four days in 2011, the snow sports industry returns to Denver, Colorado to do business, socialize and network.  With over 18,000 all under one roof, the snow sports community comes together once a year to see the latest trends, styles and innovations from ski, snowboard, cross country, AT/tele, backcountry, snowshoe and fashion.

The SIA Snow Show is two parts.  One spent in Denver at the Convention Center and the other spent at Winter Park Resort with an on snow component.  The Snow Show schedule is as follows:

Thursday, January 27 — Sunday, January 30, 2011
Colorado Convention Center
Denver, Colorado USA

Thursday, January 27
Friday, January 28
Saturday, January 29
Sunday, January 30

January 31 & February 1, 2011
Winter Park Resort, CO — Alpine, Snowboard, AT, Telemark, Backcountry
Devil’s Thumb Ranch, CO — Cross Country, Snowshoe

The SIA Snow Show, January 27-30, 2011 at the Colorado Convention Center in Denver, CO, delivers the largest, most concentrated and authentic trade event in the snow sports industry. It is the first time globally that the styles, technologies, innovations, culture and energy of snow sports is presented. Close to 20,000 industry professionals will meet to engage in business, networking opportunities, parties, brand events and seminars to feel the true essence of snow sports.

On January 31 and February 1, 2011 the industry will head up to the mountains for the On-Snow Demo/Ski-Ride Fest at Winter Park Resort and Devil’s Thumb Ranch. In conjunction with Western Winter Sports Reps Association’s (WWSRA) Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA), buyers can try out the latest gear for ski, snowboard, AT/tele, backcountry, cross country and snowshoe while all other attendees can get some time on the hill with the brands, reps and media. Attendees of the SIA Snow Show and On-Snow Demo/Ski-Ride Fest get free lift tickets and entry to Winter Park and Devil’s Thumb.

The SIA snow show is the place to check out the new trends in everything SKI. Up at Winter Park Resort all the latest will be tested on the hills.

Looking for lodging for the on snow demo session in Winter Park, CO? Look no further than Winter Park Lodging Company for SIA Snow Show lodging.

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